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iPhone 13 Pro Max
iPad Pro 11‑inch Wi-Fi
M1 chip. With M1, iPad Pro is the fastest device of its kind. It’s designed to take full advantage of next-level performance and custom technologies like the advanced image signal processor and unified memory architecture of M1. And with the incredible power efficiency of M1, iPad Pro is still thin and light with all-day battery life, making it as portable as it is powerful.
iPhone 13 Pro
iMac 24-inch 8-Core CPU 8-Core GPU 512GB
M1 and Big Sur. With great power comes great capability.
M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5-inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real-time.4 And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.
iMac 27-inch 3.1GHz 6-Core Processor with Turbo Boost up to 4.5GHz 256GB Storage Retina 5K Display
The all-in-one for all.
The new 27-inch model elevates the experience in every way, with faster processors and graphics, expanded memory and storage, enhanced audio and video capabilities, and an even more stunning Retina 5K display. It’s the desktop that does it all — better and faster than ever.
UltraStudio 4K Mini
iMac 24-inch 8-Core CPU 8-Core GPU 256GB
M1 and Big Sur. With great power comes great capability.
M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5-inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real-time.4 And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.
MacBook Pro M1 Chip with 8-Core CPU and 8-Core GPU 512GB Storage
M1 Chip. Small chip. Giant leap.
It’s here. Our first chip designed specifically for Mac. Packed with an astonishing 16 billion transistors, the Apple M1 system on a chip (SoC) integrates the CPU, GPU, Neural Engine, I/O, and so much more onto a single tiny chip. With incredible performance, custom technologies, and industry-leading power efficiency,1 M1 is not just a next step for Mac — it’s another level entirely.
SanDisk Professional G-RAID 2
iMac 24-inch 8-Core CPU 7-Core GPU 256GB
M1 and Big Sur. With great power comes great capability.
M1 is the most powerful chip we’ve ever made. macOS Big Sur is the most advanced desktop operating system in the world. Combined, they take iMac to entirely new levels of performance, efficiency, and security. iMac wakes from sleep almost instantly, apps launch in a flash, and the whole system feels fluid, smooth, and snappy. With up to 85 percent faster CPU performance and up to two times faster graphics performance than standard 21.5-inch iMac models, you can use apps like Xcode and Affinity Photo to compile code in a fraction of the time or edit photos in real-time.4 And it runs cool and quiet even while tackling these intense workloads. That’s the power of hardware, software, and silicon — all designed together.
MacBook Pro M1 Chip with 8-Core CPU and 8-Core GPU 256GB Storage
M1 Chip. Small chip. Giant leap.
It’s here. Our first chip designed specifically for Mac. Packed with an astonishing 16 billion transistors, the Apple M1 system on a chip (SoC) integrates the CPU, GPU, Neural Engine, I/O, and so much more onto a single tiny chip. With incredible performance, custom technologies, and industry-leading power efficiency,1 M1 is not just a next step for Mac — it’s another level entirely.
iPhone 13
Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them. Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.
