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iPhone 13 Pro Max

With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

iPhone 13 Pro

With its redesigned lens and powerful autofocus system, the new Ultra Wide camera can focus at just 2 cm — making even the smallest details seem epic. Transform a leaf into abstract art. Capture a caterpillar’s fuzz. Magnify a dewdrop. The beauty of tiny awaits.

iPhone 13

Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them. Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.

iPhone 13 mini

Just start recording and Cinematic mode will hold focus on your subject while creating a beautiful depth-of-field effect all around them. Cinematic mode can also anticipate when a prominent new subject is about to enter the scene and automatically shift focus when they do. Now you can effortlessly create videos that look and feel like the movies.

iPhone 12

5G speed. A14 Bionic, the fastest chip in a smartphone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all.

iPhone 12 mini

5G speed. A14 Bionic, the fastest chip in a smartphone. An edge-to-edge OLED display. Ceramic Shield with four times better drop performance. And Night mode on every camera. iPhone 12 has it all.

iPhone 11

A new dual‑camera system captures more of what you see and love. The fastest chip ever in a smartphone and all‑day battery life let you do more and charge less. And the highest‑quality video in a smartphone, so your memories look better than ever.

iPhone SE

The advanced camera system with A13 Bionic brings you Portrait mode, which artfully blurs the background to put the focus on your subject — even when you’re taking selfies. Depth Control. A simple slider lets you blur the background as much or as little as you like — before or after you take the photo.

iPhone XR

Innovative engineering allows us to stretch the display into the corners. The result is an all-screen design — our largest LCD ever in an iPhone — that still fits comfortably in your hand.